DO YOU REALLY NEED A NICHE TO BE A SUCCESSFUL BLOGGER?

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I’m sat in my pj’s about to write how transitional pieces can bring you from winter into spring….and my mind just suddenly shifted and I wanted to write this instead because it’s been bugging me for ages and let’s face it…..you can hop over to anyone’s blog and read about transitional outfits over there but here, today, we are having a serious(ish) chat. 
It has sprung to my attention over that last few months that a lot of people are banging on about what your blog must consist of to be successful, “how brands will only contact you if you have a clear focus on one subject”, “how your blog will never take off without a niche”, blah blah blah, and seriously if I read another “How to be a successful blogger and earn money” post, I think I might scream!
What happened to 2012? when blogging was so natural, it was a hobby, it was something you just did when you got home from college in shit lighting on a shit camera just so you could share your outfit post, food photo or bad makeup with your little group of followers? None of which I remember being forced or paid just a little hobby. I get that times have changed and the blogging/youtube/instagram community has blown up and people make a very nice living out of it but I truly believe you don’t have to force content, do paid collaborations about teeth whitening or blog about just one subject to be successful, surely we ourselves are our niche and we shouldn’t confine our blogs to one subject, isn’t that a bit boring?
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Take this for example….I have never, since a very young age known what I’ve wanted to do with my life, some people have it all mapped out but me…..far from it! I struggle on a daily basis with my career path, goals and the most fucking annoying of them all (where I see myself in 10 years time) in answer to that question….probably doing the exact same thing i’m doing now but with more wrinkles.
 Don’t get me wrong, I am happy with my life and all the opportunities i’m getting but every day I change my mind about what I want to be when I grow up and this certainly reflects in my blog content. Some day’s I want to be a chef so I compile tonnes of recipes and take photos of them,….which is another hobby… maybe I should be a photographer? Then another day I want to be like all the cool kids on Pinterest and wear the whackiest of outfits and take photos, so again I will pop them on the blog, other days, a glam beauty blogger maybe and other days I want to sit on the sofa doing jack shit and not bothering with my blog at all because I can’t deal with the stress of a full time job and a blog side hustle, I’m sure you get the gist by now of my scatty brain and indecisiveness which is why I don’t have a niche and i’m doing quite alright without one, I use my blog as a diary of all the things that interest me and i’m not about to give it all up and refine my platforms just so certain brands will approve of, or hire me. I am my niche and if you are starting out in the blogosphere or have hit a brick wall with your blog and feeling uninspired then you shouldn’t worry about this or believe everything you read about how to be the “perfect blogger” because believe me, it doesn’t  exist!
Be yourself, write about what you love, your passions and what interests you and you will do just fine. By no means do I want this to be a negative post, I just wanted to say my bit and make it okay that you don’t need to follow the crowd!

Oh and on a side note, how BEAUT is this dress, you all know wearing a dress scares the life out of me but as always, paired down with a slouchy jumper and a pair of trainers brings it back to a tomboy feel and I can’t wait to get some wear out of it this Spring, Boohoo have some gorgeous dresses in atm so head on over and treat yourself.

Much Love

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4 Comments

  1. February 27, 2018 / 11:53 pm

    Thank heavens someone has finally said it. I don't believe being part of a 'niche' will help me be a successful blogger at all, in-fact I'm glad I'm just able to write content that I enjoy and hopefully others will to! Besides, if you're willing to work hard to get your blog seen, then being part of a niche should be the furthest thing from your mind x

    http://www.sheintheknow.co.uk

    • February 28, 2018 / 10:41 am

      thanks for this beaut, it means a lot and i'm glad i'm not the only one who sees it haha, thanks for the support <3 x

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